Challenge
Edmac Europe focuses both on large companies, SMEs and self-employed. Edmac needed a new sales channel that enables companies and freelancers to obtain spare parts much faster than through previous sales channels. In addition, it needed to be easier to find Edmacs website when searching for compressor spare parts online using Google.
Dynamicweb as a solution
A B2B Ecommerce solution with integration to Dynamics NAV for Edmac Europe was implemented. Using Dynamicweb in collaboration with Microsoft Dynamics NAV enables products, discounts, and inventories to be quickly updated across all platforms. Dynamicweb is SEO-optimized from the start, and with few alterations it is easy to customize keywords to the individual pages.
With this SEO-optimized solution, customers will be more likely to find Edmac when searching for compressor spare parts online.
With this SEO-optimized solution, customers will be more likely to find Edmac when searching for compressor spare parts online.
Results
The result is a comprehensive ecommerce solution tailored to Edmacs target audience and market. With their new Dynamicweb solution all products are easier to find and order, especially because it is now possible to find compatible spare parts, by typing the machine type numbers of Edmacs competitors.
The Dynamics NAV interface ensures the product range is always updated, customers see their own prices and that orders arrive directly into the back office. Now, the webshop is also SEO-optimized and easily found by search engines.
The Dynamics NAV interface ensures the product range is always updated, customers see their own prices and that orders arrive directly into the back office. Now, the webshop is also SEO-optimized and easily found by search engines.
