Dynamicweb as a solution
With respect to the strong brand heritage of Härkila, we further developed the visual identity for both the website and product packaging. The insights in the customer behavior was included in the structure and product categorization for both websites. Additionally, we developed a wide range of tailored elements for viewing content, again to support the wish for a strong and ‘rich’ brand experience. UX, design and frontend was developed from a mobile-first perspective, ensuring a positive brand experience for all devices.
Since we worked with an extensive number of systems, complex internal business processes and a desire for visual flexibility for the web editor, Dynamicweb’s All-In-One platform was the optimal choice of technical backend tool. The integration framework made it possible to exploit data from NAV and inRiver and with Dynamicweb’s API it was possible for Dynamicweb to customize customer processes so that they could be used in conjunction with email marketing and capture of payments through the new Altapay Provider. Everything is still managed from the customer’s existing systems. In addition, the improved eCommerce Performance in Dynamicweb 9.3 made it easier to meet the requirement of combining a strong visual brand experience with a smooth and effective sales channel. The customer even had great benefit of the Dynamicweb PIM for search architecture, categorizing and placement of the many products.
After the launch of the first Härkila site, Seeland’s solution was developed with as many technical affinities as possible.
Since launch, Härkila and Seeland have rolled out on 5 and 4 markets, respectably, and in international versions. In total they now have 11+ ecommerce sites on the way. The most impressive result is that the average size of orders is 4 times higher than expected. We also see a large increase in website traffic. Up to an increase of 400% across markets.