Dynamicweb as a solution
• Responsive website design that enables easy navigation and a complete brand experience, regardless of desktop or other environment from where the user is accessing the Symmetrica website.
• An easily switchable interface for both the B2C and B2B portal, in order to acces different products and information
• Product selection and cart, followed by price quotations forms and call-to-actions, which allow users to take fast decisions.
• Integrated traffic analysis on the website, which allows viewing of visitors’ behavior (time spent on site, pages and favorite products, most read blog posts, etc.)
• Optimal integration between the B2C and B2B portals in the same website
• Optimal integration between website and the social networks where the brand is active, thus giving the user a consistent online experience across multiple digital media channels
By means of prototyping, wireframing and later on implementation, the brand is now able to offer both a complex brand experience and easy-access to products information through the new responsive website. A wide range of products and case studies are available at just a few clicks away.
- +800% increase in website traffic
- Over 4000 unique visitor per month
- +24% increase in turnover (2014-2017)
- 1,7 fewer clicks (in order to get to the desired information)
- Overall easier access and better presentation of the products that helped changed the products positioning from mainstream to premium