New digital insights and inspiration

B2B sales often have longer cycles than B2C. Despite this, B2B sales teams, B2B marketing teams, and their loyal IT tea...

There are two things marketers and sales teams agree on: (1) Maintaining a steady flow of leads is tough work; and (2) a...

If you need a primer on Feudalism, we don’t blame you. You probably haven’t studied the social systems of medieval Euro...

Current customers on average spend 67% more than new customers. That means that a simple 5% improvement in customer rete...

There are several email marketing experts discussing the possible reasons and motives for why shopping carts are abandon...

Personalized emails are capable of increasing transaction rates and revenue per email six times higher than non-personal...

Email may be one of the oldest digital marketing channels still in use, growing out of the early internet. It has endure...

The question remains whether a lead generated by a lead tool is actually considered a sales qualified lead and what bene...

When a visitor enters the website, the identification process starts by using two different approaches, “call to action”...

Online configurators are at the center of the customization trend because it offers the potential to increase revenue an...