eCommerce Predictions for 2024: 12 Trends to Get Ahead of in the New Year

DynamicWeb

1. Social commerce is on the rise: in 2024, the line between eCommerce and social media will become even blurrier. More consumers shop directly on platforms like Instagram and Facebook as they encounter products they love while scrolling. Businesses need to recognize the value in these channels and leverage the opportunities for engagement and sales. 
2. More customer service inquiries slide into DMs: the rise of social commerce brings with it an increasingly popular avenue for customer support – direct messages (DMs). To meet customers where they are and provide quality customer service, businesses are taking an omnichannel approach and ensure their Customer Relationship Management (CRM) solutions are properly integrated. 
3. ASAP delivery: fast shipping has transitioned from a perk to an expectation thanks to Amazon. In 2024, next-day or two-day delivery will be more frequent options, although maybe not always free. To provide a seamless and efficient delivery experience in 2024, businesses will need to optimize their logistics and supply chain solutions. 
4. Sustainability is key: corporate responsibility and ethical sourcing have been a top consumer concern for quite some time and will continue to influence customers’ purchasing decisions. Businesses can implement reusable packaging solutions, offer refillable products, and commit to ethical practices to align with the values of a growing number of conscious consumers. 
5. AR/VR: Augmented Reality (AR) and Virtual Reality (VR) are transforming eCommerce experiences. In 2024, these technologies will allow customers to explore products in context, providing in-depth product information that boosts confidence in purchasing decisions. 
6. Chatbots: chatbots are relatively common, but in 2024, they will become more sophisticated and helpful. From answering frequently asked questions to supporting online orders, chatbots play a crucial role in the customer journey. 
7. Mobile-first: in 2024, mobile devices will remain a growingchoice for online shopping. Advancements in fingerprint and facial recognition technology and one-click payment options will make the mobile shopping experience more enjoyable and secure. 
8. Voice search: voice search continues to increase in popularity and capability. As box stores like Walmart begin to allow customers to order by voice, this type of ordering is likely to become more standardized and expected by consumers.
9. Image search: image search is a convenient eCommerce tool that will likely emerge and gain popularity in 2024. With image search, consumers can use personal photos or photos found online to locate items they want to buy. 
10. Recommendations powered by ML and AI: Machine Learning (ML) and Artificial Intelligence (AI) are evolving and transforming how customers receive product recommendations. In 2024, these technologies will be able to offer more nuanced, accurate, and predictive personalization, connecting with the customers of the future.
11. Video marketing: Short-form video content will be a powerful marketing tool in 2024. Posting videos on TikTok, eCommerce sites, and various other channels will help educate shoppers, increase social sharing, boost conversations, and keep customers engaged in a visually and auditorily pleasing way. 
12. Subscriptions with perks: The subscription market is on the rise, and in 2024, businesses will need to innovate to attract customers seeking the most value for their money. Subscription perks will become more sophisticated. eCommerce platforms will need to facilitate greater customer autonomy in managing subscriptions. We will also likely see more and more businesses providing opportunities for customers to earn and redeem awards through their subscriptions. 

Ring in the New Year with DynamicWeb

2024 promises exciting developments in the world of eCommerce. With the right tools, strategies, and partnerships, businesses can make the most of every opportunity the New Year offers. Staying ahead of trends is vital, and DynamicWeb is here to help by simplifying every complex eCommerce challenge 2024 throws your way. 

To make the most of 2024, contact DynamicWeb today.